Welcome to Buy Black America! Our goal is to connect America’s 1.9 million black owned businesses with Black America’s 1.3 trillion dollars of annual purchasing power. We endeavor to provide the information necessary to give business owners and consumers an advantage in the competitive global marketplace.
On April 3, 1968, Dr. Martin Luther King, Jr. delivered his last speech, on the eve of his assassination, at the Bishop Charles Mason Temple in Memphis, Tennessee. Many remember this famous speech because of Dr. King’s reference to his mountaintop experience and guarantee that ‘we as a people will get to the promised land’.
Yesterday, Black Enterprise analyzed a 2012 Nielsen study that concluded that African American buying power will reach 1 Trillion dollars by 2015. The BE piece tackled the data from the perspective of how marketers and advertisers have taken this group for granted, but maybe shouldn’t given all the money it has to spend. Mainstream underestimation of Black spending potential is an important observation to point out, as I myself have argued that more businesses ought to be investing in emerging markets (those in predominantly minority communities, in business owned by minorities and those servicing minority communities).